CEO + Founder Erika (known in the dread/loc community as Skyy) began documenting her loc journey on youtube in 2016. After struggling to find products that didn’t have harmful or cancer causing ingredients without causing build up (which is a major concern in the loc world) she quickly realized just how often locs are rarely included in the natural hair community. That's when she took matters into her own hands. After doing research and crafting natural ingredients (filled with real roses, lavender, flax seed, avocado and sunflower oil to name a few) at home, she began to share them with her followers. It was a hit! They began to experience stronger, healthier locs, itch-free and without flakes.